The market fixed position of meal enterprise is the problem of level of a strategy, it is to be in not just absolutely every time the tactical detail in market sale plan. Those who decide its strategic position is, it is OK that the enterprise uses the fixed position that innovates effectively the competitive position of establishment dominant position, persistent development power, and the faithful consumption consciousness that brings a client, all meal enterprise longs for these strategic interest just day and night. The innovation sex fixed position that the article indicates is meal enterprise how to let oneself seek accurate client group, shift to an earlier date him establish the competitive position of the advantage, make the company is doing poineering work earlier namely the gene with indefectible infuse. The innovation sex of alleged meal enterprise locates, it is to show meal company is doing poineering work earlier or management process is medium, will decide cause client for the enterprise with the angle of innovation and means group a kind of method. We advocate an enterprise to have fixed position with innovation method, regard the meal that competes adequately as the industry, a lot of enterprises with be being imitated each other, vie blindly, and with very utilitarian means will locate, what do not have a bit not only is strategical but character, some shed even main cash reserve in a bank to also cannot get ensuring even, in the ups and downs in the market after a few time, leave deep regret finally and close close down.

Well-known, locate to the enterprise sure the basis that involves market fractionize and fractionize. Think traditionally, the cause client of meal enterprise group commonly business affairs crowd, recreational crowd, sightseeing crowd, average citizen, student and blue collar estate wait, with consuming the discretion of defray to distinguish high end is consumed group, in end is consumed group consume with low end group etc. However, these are the fractionize markets that traditional basis fractionize comes out only, in the market with competitive at present intense height, these groovy fractionize basises had been applied by most company place, place fractionize comes out child the place that the market often does not have what advantage, also do not have innovation sex. Accordingly, we had known, want to make meal enterprise has an unique market position, the fractionize basis that fractionize has the market is crucial undoubtedly, and innovation sex also is in an enterprise the body in determines fractionize basis comes out now. The innovation train of thought that the author wants to discuss now is: With the client different to alimental be fond of regards fractionize as the basis, the sense organ with specific respect of some of OK and sufficient contented client or affection need, make these element make the core competition ability of the enterprise easily; Ask to regard fractionize as the basis to the different role of meal enterprise with the client, can act as in different period hour the person of the client that show loving care for heart to heart, the consumptive intelligence of client of keep a firm hand on; Ask to regard fractionize as the basis to the different characteristic of meal enterprise with the client, facilitate cater to local article environment and meal consumption habit, very be helpful for what customer loyalty spends rising.
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