"In future 3 arrive 5 years, get on no less than the meal gigantic naval vessel of 1000 square metre will be vivid going to at every turn. " prices is rising, hire is going up, manpower cost is rising... go since annual bottom, the sharp change of management situation makes course of study of our city meal faces unprecedented challenge. Yesterday, below the organization of city meal chamber of commerce, the our city goes to day many times 30 to inspect returning meal industry employer to collect, conspire the road of transition of Chongqing meal course of study.

Problem

Raw material of meal course of study rises

"Since last year, the produce such as grain oily meat reachs rocket of raw material price, meal course of study faces unprecedented grim challenge. " Yan Qi of chairman of chamber of commerce of meal of vice-chairman of business association of committee member of countrywide the Chinese People's Political Consultative Conference, city, city thinks, chongqing meal has best chain mode and advanced concept in the whole nation, but face new situation, chongqing meal course of study must be sought change, ponder over transition.

The meal enterprise such as De Zhuang, strange chaffy dish calculated brushstroke Zhang, look only from chaffy dish, at least 34 jins of oil end a boiler, since last year, the price of edible oil broke up to be close to one time, add the Yuan Fucai such as the flesh, vegetable, dressing to expect all fronts rises, enterprise every month only expenses of raw material cost increased unexpectedly 35 into, pressure is very great.

Cost of rent labor power rises

More than Bin weighs president of food sweet cause, hire of manpower cost, shop rises is inevitable trend, meal inn of Japan controls cost to be worth to draw lessons from, its inn small, clerk is little, almost 10 pieces of tables just a clerk, and Chongqing meal inn very go in for pomp and imposing manner, the large store of thousands of square metre cans be found everywhere, the clerk is very much also, it is two pieces of tables have 3 clerks almost, name of a 1-2 that include a house clerk, the manpower cost of the enterprise is higher and higher.

"In Japanese Tokyo street, can see small noodle shop, fastfood shop everywhere, large store is done not have almost. " Yu Bin of president of food sweet cause says, in future 3 arrive 5 years, the meal gigantic naval vessel that opens on 1000 square metre at every turn is likely cannot subsist.

Way

Much brand strategy

"If rise because of raw material, reduce weight, consumer is not accepted for certain, huff, consumer also not buy it, only way takes much brand course namely. " yesterday, enterprise of meal of Chongqing of proposal of Yan Qi of president of house of chairman of meal chamber of commerce, happy and carefree, while study Japan opens small store, also can withhold oneself to manage successful large store mode.
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